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content marketing is owning, as opposed to renting media!
Good content marketing has become essential to drawing and keeping visitors to any Web site. Whether you’re selling plumbing supplies, trying to attract customers to your medical practice or drumming...
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move your content strategy to the head of the line!
Do you have a truly innovative product, service, brand, or business that you think the world needs to hear about? Are you finding it frustratingly difficult to get the online exposure necessary for...
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regurgitated aggregation and quality curation
Content curation tools can be extremely useful as long as the user is discriminating and doesn’t solely rely on them. Many website owners use them exclusively to automatically add pre-existing...
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six steps to quality content
Creating quality content for your website or blog is important for many reasons. Not only do you want to draw in new visitors to your website or blog, but you want to keep them coming back for more,...
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invigorate your content marketing efforts with slideshare
With the World Wide Web having a firm foothold in marketing, content marketing couldn’t be any more competitive and yet crucial to success of a business’s brand building and customer loyalty efforts....
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turn to technology to market your brand by using google+ hangout on air
Google+ Hangout On Air was released in May 2013 for the purpose of integrating marketing strategies with technology for brand promotion. Companies can now set up hangouts to deliver a message to...
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blogging for sales!
If your business has had an online presence for any length of time, you’ve no doubt heard about blogs. But what exactly are they? A blog is essentially just a website with a collection of posts,...
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create how-to content that rocks
For web readers, some of the most coveted and useful material is how-to. Yet, when improperly done, how-to content becomes confusing and unusable by the reader. The ineffective how-to piece garners...
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data mining for gold
Having insightful content is the difference between having content that is sharable and well received, and content that never makes it past your page. We are living in the information age, and the data...
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understanding the true value of content
In order to understand the true value of content, you need to focus on the two fundamentals of content marketing instead of numerical values and lingo when trying to convey the importance of this...
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use these steps for your content strategy
If you want to have your voice heard in the on-line world and stand out from the crowd without blending in with all of the on-line noise, you’ll need to have a good content strategy. Creating a content...
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market your content effectively with google+
With social networking on the rise for effective content marketing, Google+ is beginning to gain in popularity amongst its more popular social network platform peers such as LinkedIn, Facebook and...
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how to build a successful content strategy
If you’re a content marketer and a publisher, then you’re already aware of the importance for the creation of new relevant and valuable content from week-to-week. And in order to create this new...
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how to tell a story with your content
Story telling is a marketing strategy that has been around for decades in television commercials and advertisements on billboards, etc., but telling a story through content is new to many marketers....
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strategic content marketing tips for 2014
As 2013 rapidly begins to come to an end, content marketing is alive and well. And now’s the time to start preparing your content marketing strategy for 2014. Gone are the days of expecting consumers...
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has social media matured?
Social media has reached a varying level of maturity, but is still in the process of reaching full maturity. Through continuous research and study, experts are seeing the emergence of some patterns,...
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spend more time on the digital real estate you own!
If you’ve spent any time on Facebook in the past several weeks, you’ve probably run across one or two of the following observations, laments or even diatribes: Facebook reach is plummeting … Looks like...
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what is awesome content and why do you need it?
Awesome content is quality content that adds value to readers. There are many ways that content is capable of adding value, but it all depends upon the particular message that you’re trying to send to...
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increase your social engagement
In order for your company to truly embrace social media, you must take advantage of as many social networks as possible that fall within your audience’s reach. A mistake companies often make is...
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single-author corporate blogs vs. multi-author corporate blogs
There are pros and cons to both blog author types, but to answer this question, it’s definitely easier to distinguish the success or failure of a blog when there is one author. If the blog is a...
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